Case Study: Thai ROP
Takes members experience to the next level
Thai Airways is a national enterprise subordinated to the Ministry of Transport. It operates the airlines business that transport passengers, goods, parcels and postal through air transportation. Royal Orchid Plus is THAI’s customer loyalty program that gives members the opportunity to earn miles when flying with Thai Airways, with Star Alliance partners. Miles can then be redeemed for awards. They use Witly’s CRM solutions to deliver a powerful, engaging digital experience for members and gain insight into member preferences and behaviors.