Case Study: Thai ROP

Takes members experience to the next level

Thai Airways is a national enterprise subordinated to the Ministry of Transport. It operates the airlines business that transport passengers, goods, parcels and postal through air transportation. Royal Orchid Plus is THAI’s customer loyalty program that gives members the opportunity to earn miles when flying with Thai Airways, with Star Alliance partners. Miles can then be redeemed for awards. They use Witly’s CRM solutions to deliver a powerful, engaging digital experience for members and gain insight into member preferences and behaviors.

Challenges

  • Developing the Customer Relationship Management (CRM).
  • Leveraging technology to transform the point redeemed experience.

Solutions

  • Witly is used as CRM for managing member information, redeeming process and integrating with core airline service to exchange member’s miles data.

Benefits

  • Help drive 2000% increase in miles redeemed.
  • Enhanced flexibility and reliability to serve members.
  • Reduced miles loss from the expired date.

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